It doesn’t matter what you sell-you never know when you’ll have the opportunity for a potential sale. If everything you need to make a sale is contained in a presentation folder, you’re ready to gain a client. Custom folder designs put your company in the spotlight and will help you be successful when selling your product.
Branding - Folders that incorporate your logo and color scheme increase brand awareness. For many potential customers this is your chance to show them what you’re all about. Folders should reinforce your brand identity, but also introduce customers to your product or services.
Marketing - A presentation folder is more than just a place to store documents-it’s also marketing media. The best designs may incorporate your company’s mission statement, customer testimonials and a look at what you’re selling. You get only a small window of time to grab a client’s attention. A professional looking presentation folder helps you establish yourself as an authority and an expert in your field.
Informing the Customer - In this tough economy, people want to be sure they are getting the most for their money. Providing your potential customers with a presentation folder, complete with all the pertinent information, will make them feel like they know enough to reach an informed purchasing decision. If your customer isn’t ready to buy, your sales folder becomes a take-home sales pitch. When you follow-up, the client will remember you and what you have to offer. Attach a business card to your folder and you'll be the one getting a call when they are ready to move forward.
