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METCALF DESIGN & PRINTING CENTER PRESENTS
JAN
16
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jeff Metcalf
The Way I See It
 

Sometimes, you only need a new perspective to turn a bad day into a great one. I came across a poem that can do just that. I hope you enjoy it!

Worst Day Ever? by Chanie Gorkin

Today was the absolute worst day ever
And don’t try to convince me that
There’s something good in every day
Because when you take a closer look,
This world is a pretty evil place.
Even if
Some goodness does shine through once in a while
Satisfaction and happiness don’t last.
And it’s not true that
It’s all in the mind and heart
Because
True happiness can be attained
Only if one’s surroundings are good
It’s not true that good exists
I’m sure you can agree that
The reality
Creates
My attitude
It’s all beyond my control
And you’ll never in a million years hear me say
Today was a very good day

Now, read it from the bottom to the top. 
And see what I really feel about my day.

Here’s the way I see it: As Norman Vincent Peale said, “Change your thoughts and you change your world.”

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Idea
Idea of the Week
The Usefulness and Utility of Print Marketing

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The utility of print goes beyond just conveying a message to potential customers.

Printed items can have a long, productive life and serve as a constant reminder of your brand to your customers. People tend to keep items that they can use over and over again, even if they are throw-away items.

People Keep Useful Items

One great way to ensure that your brand stays top of mind is by using items specific to your business that customers can use daily, such as calendars and notepads.

These items are not thrown away but used regularly, reminding customers of your business on a daily basis. In fact, informative print marketing can distribute valuable reference material to customers, establish you as an industry expert, and ultimately convert prospects to customers.

Printed Items Have Long Productive Lives

A notable example of the long-lasting effect of printed items is IKEA's decision to print their logo on paper measuring tapes.

Even though these were not meant for long-term use, they often "live on in handbags and glove boxes for years, keeping the IKEA brand as a talking point, visible and remembered."

Furthermore, a 2015 ethnographic study by Canada Post found that useful printed items were:

  • saved in a dedicated area of the house by 39% of people,
  • kept for at least 4 months by 20% of people, and
  • shared with other household members by 35% of people.

Catalogs, especially business-to-business ones, were found to have a longer shelf-life and were often kept for up to four months.

Print at Home Heat Map

Finally, a 2014 study provides a home heat map, which is helpful for understanding how effective your marketing can be.

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This study focused specifically on mail as it enters and leaves the home, and identified three critical places in our homes and offices where mail is kept - the holding area, the pile, and the display area. These are important places that can convert readers into customers.

Useful print marketing will linger in high-traffic areas of a household or office for months and be shared with others, increasing your chances of converting readers into customers.

Print: Alive and Well

The printed word is alive and well and continues to be a powerful tool for building a client base. If you have a project in mind, let us help you get it started today!

See more great ideas like this!
Click here to visit the Metcalf Design & Printing Center - Ideas Collection.
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MARKETING
Marketing Tip
Unboxing Videos
CREATE A SENSE OF CONNECTION AND TRUST

A creative unboxing video can be a great marketing tool to showcase the features and benefits of your products.

As you unbox your product, you can highlight unique qualities and standout features. An unboxing video can also humanize your brand and create a sense of connection and trust, which also helps build brand loyalty.

When shipping products to customers, consider that they may also record an unboxing video. Adding packaging inserts, like a handwritten thank you note or product guarantee card with contact information, can help deliver a complete branding experience. 

Another easy way to add value to your customer’s unboxing experience is by including a valuable coupon for their next purchase, a free upgrade, or even a free sample to introduce them to new products.

If you’d like help creating thank you cards, custom labels, product inserts, or other marketing materials for the perfect unboxing experience, we’d love to help. 

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Uncommon Product
Half-Fold Brochures
FOUR DISTINCT PANELS FOR CONTENT

A half-fold brochure, also called a bi-fold brochure, can be created using any size of paper folded once down the middle. While the most common paper size for a half-fold brochure is 8.5” x 11”, you can start with any size paper you choose.

Compared to a full-page flyer, the half-page brochure provides four distinct panels for content, including a cover. In addition, half-fold brochures offer larger-sized panels and are often ideal for more detailed information than a tri-fold design.

Half-fold brochures are incredibly versatile and easy to design due to their simplicity and are cost-effective to produce in large quantities. If you want to see paper samples or need a custom quote, call us anytime!

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Tech Tip
Excel's AutoFit Feature
MAKE EXCEL ROWS AND COLUMNS AUTOFIT TEXT

Did you know that in Excel, you can easily adjust rows and columns to autofit your text?

Excel's AutoFit feature is a handy tool that resizes row height or column width to perfectly fit text without overflowing into adjacent cells.

Here are two ways to use AutoFit in Excel:

  • Double Click: Hover your cursor on the right edge of the column header until it changes to a double-sided arrow icon. Then, double-click, and the column width adjusts automatically. You can do the same with rows by double-clicking the cursor at the bottom edge of the selected row's header.

  • Excel Ribbon: Select the column or row you want to autofit and click the Home tab. In the Cells section, click Format and select AutoFit Column Width or AutoFit Row Height from the dropdown options.

Note that if you have applied Wrap Text to cells before trying to autofit the row, there may be extra spaces at the top or bottom. Manually resizing the column or row can often fix this issue.

If you'd like helpful tips on your next printing project, our team would love to help! We look forward to the opportunity to serve you.

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Fun@Work

Spotlight Recipe

Christian Siriano's Crab Cake Sliders

Did You Know?

Fun Facts About Cashews

Printing Quiz

In the world of printing, deckle refers to…

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