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METCALF DESIGN & PRINTING CENTER PRESENTS
APR
2
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jeff Metcalf
The Way I See It
 

Here is a story that made me chuckle. It made me think about the challenges many businesses face when trying to keep some customers happy.

One day, a hardworking waiter asked a frequent customer how he had enjoyed his meal. The customer replied that everything was fine, but it would have been better if they had served more bread. The waiter agreed, and the next time when the man returned, the waiter doubled the amount of bread, giving him two slices instead of one. However, the man still complained. So, the waiter gave him even more bread on his next visit still without success.

On the fourth visit, the waiter was determined to make the man happy, so he gave the customer a full loaf of bread. The waiter could barely wait for the man’s reaction. After the meal, the man looked up and said with a smile, “The meal was good as always, but I see you’re back to giving only one piece of bread.”

Here’s the way I see it: Be thankful for customers who complain because you still have the opportunity to make them happy. If there is anything we can do differently for you, we’d love to hear about it!

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Idea
Idea of the Week
Become A Keyboard Shortcut Superman
CUT TO THE QUICK

InDesign is complex! Shortcuts make things simple when the work gets heavy. Imagine being able to keep your mouse and writing hand honed in on the creative aspects of your work, taking care of rote functions literally single-handedly.

Take a look at the shortcuts below to become an InDesign Superman (substitute "Command Key" for "Ctrl" if you are working on a Mac):

Shortcuts You Will Recognize from Word Processor Norms

You will probably recognize these from word processing, but these time savers are worth a review.

Ctrl+NCreates a new document
Ctrl+OOpens a previous document
Ctrl+WCloses current document
Ctrl+SSaves document
Ctrl+ZUndo
Shift+Ctrl+ZRedo

Important Functional Commands

Get your demos and revisions out with lightning speed with these two shortcuts under your belt.

Ctrl+EExport your document outside of the native InDesign format
Ctrl+DPlaces graphics and text

Window Commands

Set up your screen for optimal viewing using the shortcuts here, and change your perspective when needed on the fly.

Ctrl+=Zooms screen in
Ctrl+ -Zooms screen out
Ctrl+0Fits the entire page in the window

InDesign Object Shortcuts

InDesign is based around objects. Master them, and your productivity will go through the roof.

Alt [Option] +Ctrl+0Fits the entire spread in the window
Ctrl+1Displays the document in its actual size
Ctrl+RShows or hides the document rulers
Ctrl+;Shows or hides the guides

InDesign Text Shortcuts

The text stuff should be easy, and with the command list below, it will be.

Shift+Ctrl+YReturn text to normal
Shift+Ctrl+BBold text
Shift+Ctrl+IItalicized text
Shift+Ctrl+UUnderline text
Shift+Ctrl+=Superscript text
Alt [Option]+Shift+Ctrl+=Subscript text
Shift+Ctrl+LAlign text to left
Shift+Ctrl+RAlign text to right
Shift+Ctrl+CAlign text to center
Shift+Ctrl+JJustify text left

Commit one block of shortcuts to muscle memory per week and take note of how much faster your work moves. Don't worry if you forget a few up front - taking a bit of time to invest in these shortcuts will pay dividends.

See more great ideas like this!
Click here to visit the Metcalf Design & Printing Center - Ideas Collection.
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MARKETING
Marketing Tip
When to Post on Social Media
THE BEST TIMES TO POST

Managing multiple social media networks can be challenging, and so can knowing the best times to post. While there is no one-size-fits-all answer since every type of business has varying audiences, here are the most suggested time frames and a few things to consider when posting on social media:

Facebook

  • Early afternoons on Thursday is the most recommended day to post on Facebook.

  • Early mornings and late nights are the least optimal time to post.

  • Video posts are among the most popular.

The less people want to be at work, the more they are on Facebook.

Tool to consider: Fanpage Karma. It not only analyzes your profiles and those of the competition but also manages all your customer conversations in one tool - even composing, planning, and publishing posts.

Twitter

  • Thursday around Noon is the most recommended time to post on Twitter for business-to-business audiences.

  • Weekends and Wednesdays are most popular for business-to-consumer.

  • Noon and 6 p.m. have the highest click-through rate when people are on lunch breaks or commuting home.

Tweets that are engaging and build trust in your brand are more effective than those that are purely promotional.

Tool to consider: Followerwonk helps you dig deeper into Twitter analytics and see who your followers are, where they are located, and what they tweet.

Instagram

  • Monday through Friday are the best days to post, with Mondays typically having the most engagement.

  • Avoid posting around 3 p.m. each day, since that has the lowest engagement.

Build your audience with the 80/20 rule – which means 80% of content should be educational and engaging, while 20% is self-promotional.

Tool to consider: Over is an app that lets you apply overlayed text and graphics onto your photos and is great for sharing tips, inspirational quotes, or adding a creative twist.

LinkedIn

  • The best times to post are between Noon and 5 p.m. from Tuesday through Thursday.

  • The worst times to post are Monday and Friday.
    Encourage your employees to share your company’s content.

Tool to consider: LeadFuze allows you to quickly create a list of leads and target accounts through a simple search.

Pinterest

  • Most Pinterest users are female and are more active in the evenings, with activity peaking at 9 p.m.

  • The most popular time to pin is Saturday between 8-11 p.m. or 2-4 a.m., although the best time for fashion & retail is Fridays at 3 p.m.

Tool to consider: Buffer can help you find great images to Pin from any website and immediately add to your Pinterest schedule with the Buffer browser extension.

If you need help promoting your social accounts in print, give us a call. We’d love to share our ideas!

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Uncommon Product
Custom Printed Box Bands
A CREATIVE YET AFFORDABLE WAY TO BRAND YOUR PRODUCTS

Packaging is a key component of your company’s identity. Custom printed box bands are a creative yet affordable way to brand your products. Not only do packaging sleeves improve the shelf-appeal of your product, but they also provide branding and product identification and enable you to provide more information about what is in the box.

The creative options for custom printed box bands are endless and can vary from a narrow belly band to a full band that fits the width of your box to everything in between.

Box bands can also feature die-cut edging or cut-out shapes, as well as foil stamping, embossed or debossed logos, metallic ink, and much more to enhance the appearance. They can be designed to close with peel and seal closure, glue, double-sided tape, or a customized label, such as a corporate anniversary seal.

If you’d like help creating unique box bands to help brand your product and ensure it gets noticed, stop by or give us a call today!

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TECH
Tech Tip
Customizing Chrome’s Tab Page
CHANGE THE WAY YOUR TAB PAGE APPEARS

When you open Google Chrome, perhaps you've noticed the thumbnail tiles below the search bar that show the websites you visit most frequently.

The easiest way to change your thumbnails is by hovering over the tile and clicking the "x" in the upper right corner to delete. After deleting a tile, an option to "undo" or "restore all tiles" will appear. Note that deleting a tile will not delete the associated link in your browsing history.

If you'd like to change the way your tab page appears and/or choose URLs to display, here are a few tips:

  • If you don't want any tiles to appear, you can make it blank by using a "Blank New Page Tab Extension."

  • You may want to consider the "Humble New Page Tab Extension," which features a redesigned new tab page with your bookmarks, apps, most visited, recently closed, and weather in a custom layout.

  • Or to change your tab page to pictures, weather updates, to-lists, and much more, check out: https://chrome.google.com/webstore/category/collection/ customize_your_new_tab_page

If you'd like tips for customizing and saving time on your next printing project, we're here to help! Remember, other printers may be nearby, but no one comes close.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

A wry look at the absurdities of everyday life.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

An irreverent look inside the world of business and finance.

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