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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to metcalfprinting.com.

METCALF DESIGN & PRINTING CENTER PRESENTS
OCT
3
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Jeff Metcalf
The Way I See It
 

Here are some words of wisdom to get you through your day.
“The bad news is nothing lasts forever. The good news is nothing lasts forever.” – J. Cole

Here’s the way I see it: Life is a circle of happiness, sadness, hard times, and good times. If you’re going through hard times, have faith that good times are on the way.

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Idea of the Week
Perfect Your Proofing
MAKE IT RIGHT THE FIRST TIME THROUGH

It may seem like there is never time to proof something thoroughly the first time, but when it is not done, you may end up making time to do the entire job a second time. Just what are some of the things that should be checked during the proofing process? Here is a list to perfect your proofing strategy:

guy reviewing brochure or Kim's new picture

Proof the text.

The first place to start is the text. Review all text for spelling and grammatical correctness, check punctuation, and most importantly, accuracy of content. Making changes to text later in the production process will only slow things down, so make sure that everything is perfect before moving on to the next step.

Proof the images.

Viewing the images on your computer is a great place to start, as long as your screen is calibrated properly, but keep in mind that the colors on-screen will not be a perfect match to the colors that are printed. Be sure to check the size and resolution of the image. For high-level image quality jobs, it may be wise to have a physical proof rather than just an on-screen proof of the images done on professional proofing equipment so you can get a better idea of the true color of the piece.

Proof the pages.

Checking an entire page of an original can be done on screen, but it is also a good idea to print out the pages. Look over the typography, placement of images, illustrations and text, as well as hyphenation and line arrangement, page format, and bleeds.

The difference between a thorough proof and no proof at all is the time you may spend having to redo a job. Taking the time at the beginning will save you time and money in the long run.

See more great ideas like this!
Click here to visit the Metcalf Design & Printing Center - Ideas Collection.
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Marketing Tip
Smart Business Cards
UPGRADE YOUR NETWORKING

Technology has revolutionized the way we interact and engage with people. For example, smart business cards can be a fun way to upgrade your networking. Whether you want to share your contact information, payment apps, or tell your story, smart cards allow users to easily tap a business card with their phone to access information or scan a QR code.

Here are a few smart business card options to consider. Depending on what features you are looking for, pricing will vary.

While smart business cards are a trendy way to share information, traditional printed business cards continue to be a favorite for many people as a way to create a memorable connection. By having both print and digital cards, you can provide options to connect with your audience however they are most comfortable.

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Uncommon Product
Care Cards
HELP CUSTOMERS EXTEND THE LIFE OF THEIR PURCHASE

Care cards are a thoughtful tool to help customers extend the life of their purchase. For example, a care card can include instructions on how to wash a product, such as customized coffee tumblers that should be hand washed only (not dishwasher safe). Care cards can also provide tips on how to store or care for items, such as jewelry, canvas artwork, photo albums, custom keepsakes, and more.

For example, Silver Jeans Co. mails a Denim Care card with all purchases that includes tips on keeping your denim (and the planet) looking its best. They not only provide helpful advice for customers on how often to wash their jeans, but also tips on hang drying, spot cleaning, and more.

Care cards can be created as simple as a one-sided flat card in any size to a larger, multi-panel folded card. If you’d like help creating a care card your customers will appreciate receiving, give us a call today!

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Tech Tip
Focus Mode for Android
PAUSE APPS THAT CAN BE DISTRACTING

Android Focus mode enables users to pause apps that can be distracting, such as social media notifications and news alerts. Once Focus mode is turned on, chosen apps will be grayed out on the screen, and their notifications will be hidden. Any notifications from those apps are put on hold until Focus mode is turned off, although exceptions can be added for calls and alerts from specific people or apps.

Users may also create a work profile to pause work app alerts (such as Outlook emails and Microsoft Teams alerts) to prevent distractions during meals or family time in the evenings or weekends.

To access Focus mode on an Android device, go to Settings/Digital Wellbeing and Parental Controls.

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Fun@Work

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Coming up... Paula Faris and Homemade Caramel Corn!

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