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Return to metcalfprinting.com.

METCALF DESIGN & PRINTING CENTER PRESENTS
DEC
18
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jeff Metcalf
The Way I See It
 

Here is an oldie, but a goodie, that is a great reminder of the importance of your attitude.

A jolly, well-liked man ran a third generation family business with several loyal staff. Customers often assumed he was so cheerful because he ran a successful business, but it was the other way around. He followed a family tradition of wearing a badge on his shirt that said, “Business is Great!” They went through tough times like any other business, but he continued to proudly wear his badge. Many people asked what was so great about his business, which led to conversations about the pleasures of meeting new people, the joy of a positive working environment, and the reward of learning something new every day. No matter what attitude a person had before they visited his business, they always felt better after listening to the man’s infectious enthusiasm and positive outlook on life.

Here’s the way I see it: Winston Churchill once said it best, “Attitude is a little thing that makes a big difference.” If you’d like ideas for some creative labels to inspire conversations with your customers, give us a call today!

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Idea
Idea of the Week
Add Some Motion to Your Designs!
MOVE YOUR IDEAS

Artists have long sought ways to convey motion and the passage of time within a static, two-dimensional space. Implied motion can transform an otherwise uninteresting design into a far more dynamic expression that catches the consumer's eye. Here are just a few examples of how you can incorporate implied motion into a two-dimensional design:

Eruption of Form: A grouping of shapes, expanding from or retreating to a focal point, gives the suggestion of movement and can convey an outward rush of ideas or emotion. The repeating elements in the design below give the impression of objects moving outward toward the observer.

Directional Cues: Objects with a pointed or triangular shape help to lead the eye through a design. A simple arrow, like the one below, will lead the viewer through your message and impart the feeling of momentum.

Dimensional Lines: Strong perspectives will draw the eye of the viewer across the page, while outlining a curved path or adding a dashed line will create a visual path that provides movement within a design. For example, the dimensionality of this curving line of text gives it movement and depth.

Breaking a Static Plane: A centered object, with lines parallel to the edges, appears to be static and unmoving. Skewing the object to create a strong diagonal presence will lead the eye through the design and add the illusion of motion. Cropping the object will give it the appearance of entering or exiting the plane of motion.

Sequential Time: Drawings, or photographs, placed in a row, work to tell a story over time. These images, placed side by side together, tell a dynamic story and instill a strong sense of motion within a static, two-dimensional medium.

By arranging composition elements with time and motion in mind, as we've shown you in the examples above, you can more effectively control the movement of the viewer's eye and convey your message in a more memorable and visually interesting way.

See more great ideas like this!
Click here to visit the Metcalf Design & Printing Center - Ideas Collection.
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MARKETING
Marketing Tip
Customer Retention Marketing
CUSTOMER RETENTION MARKETING IDEAS

If you don’t stay in touch with your customers, chances are, someone else will. Here are a few customer retention marketing ideas to consider:

  • Encourage open communication with your customers by requesting feedback and suggestions. Offer options such as email, surveys, a toll-free number, chat forums, etc.

  • Send a handwritten thank you note or email shortly after each purchase. Consider including a coupon for a product or service that is related to a recent purchase.

  • Feature customer testimonials to highlight customers who are successful using your products or services.

  • Send a birthday postcard with an exclusive promotion to let them know you’re thinking of them.

  • Send a newsletter that provides “news they can use” with helpful industry resources, tips and tricks, and promotional announcements.

  • Invite customers to join a loyalty program with exclusive incentives and rewards for return customers.

  • Promote a small contest or giveaway on your website each month, and provide recognition to the previous winners.

  • Socialize with your customers. Attend trade shows, offer open houses, encourage customers to respond to blog posts, communicate on social media sites, etc.

Give us a call if we can help you create marketing materials your customers will love!

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Uncommon Product
Box Toppers
A GREAT WAY TO PROMOTE YOUR BUSINESS

If your business or fundraising organization provides to-go food containers or pizza boxes, don’t miss out on a valuable marketing opportunity to include a “box topper.”

Box toppers are essentially a flyer that is attached to the top of a box or food container that includes valuable marketing information, coupons, a calendar of events, or other important information for your audience.

Box toppers can also be a great addition to any event with catered or boxed lunches, which can be a great way to promote your business or provide exclusive messaging on the top of boxed lunches.

Box toppers can be created in any shape, size, or color, with finishing touches to suit any promotion. For example, box toppers can feature die-cut shapes, perforated coupons, tear-away business cards, or can even be designed as a tri-fold menu brochure.

If you’d like help creating the perfect box toppers for your business, drop us an email today!

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TECH
Tech Tip
Perks of a Presentation Remote
THE IMPORTANCE OF INTERACTING WITH THE AUDIENCE

Many presenters put so much energy and focus into their PowerPoint presentations that they forget the importance of interacting with the audience. Whether you purchase a wireless presenter/remote/clicker, or download an app that turns your smartphone or tablet into a remote (such as Android’s free “Office Remote” app), here are a few reasons to consider using a remote control during presentations:

  • Flexible movement. Interact freely with your audience, walk around the room, and make eye contact with your audience, rather than being stuck next to your computer.

  • Fewer distractions. You can easily advance slides without walking back and forth to your computer.

  • You take full control. You can avoid relying on someone else to control your slides and ease your stage anxiety of correct slide timing.

  • Maintain focus. Ensure your audience focuses on what you are saying, rather than what you are doing.

  • Additional features. Many remotes include built-in functions such as laser pointers, which make it simple to highlight key points of a slide.

If you’d like help creating marketing materials to supplement your presentation, our creative team is just a phone call or email away! We look forward to hearing from you.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

An adroit mixture of everyday settings and extraordinary events.

And Here's More Fun@Work!

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

An irreverent look inside the world of business and finance.

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